A Nation s Fugitive Heroes - 2161 Words

A Nation s Fugitive Heroes Worthless, and a waste of our time, that is what many people think about the homeless. Most people fail to notice certain demographics of the homeless, in particular, the veterans. Little do they know that the people who risked their lives fighting for our country make up a significant portion of the homeless population in the United States. In urban cities such as Los Angeles, California, homeless veterans are consistently ignored, leaving them to fend for themselves. There is a myriad of problems that contributes towards the number of homeless veterans in the United States, and since there are so many factors that contribute towards veteran homelessness, this essay will emphasize on the importance of assisting the homeless and on three primary common traits found among these veterans: untreated mental illnesses, lack of education, and physical disabilities; this report will also focus on homeless war veterans under the age of forty years old and who live in Los Angeles. As such, this problem begins with the consequences of our society s apathy towards homeless. People who ignore the homeless also neglect the repercussions that come with them, which include burglaries, thefts, and assaults. There is a correlation between homeless people and their chances of committing crimes. A 2013 research conducted by Schulich School of Medicine MD candidate, Kim Fielding and University of Western Ontario Nursing Research faculty member, Cheryl Forchuk,Show MoreRelatedWhat Caused The Civil War? Slavery? Politics?Social Conflicts?Maybe1628 Words   |  7 PagesWhat caused the Civil War? Slavery? Politics? Social Conflicts? Maybe it was little bit of everything. In 1861-1865 America s bloodiest conflict happened. It was called the Civil War. The Civil War was between the North and the South about slavery. The North was antislavery, but the South was all for slavery. The North wanted to free the slaves to help fight the war, but the Sout h was not fond of that. Some would believe that they would talk it out; however, they both decided to haveRead MoreBlack Slavery : An Essential Part Of The American Economy1744 Words   |  7 Pagessocietal attempts to continue the institution of slavery.†¨ During the United States’ early stages of independence, the American economy was in need of a driving force in order to act as competition to the world’s already growing and industrializing nations. Although it gained popularity in the Americas during the eighteenth and nineteenth centuries, black slavery had been a common practice in other parts of the world for years before the United States was colonized. The corrupt institution was rootedRead MoreThe Hero As A Hero1529 Words   |  7 Pagescompletely evolved from its original meaning to a much more complex connotation. To start, one category of heroes are well recognized people. They are considered â€Å"national heroes, as reference.com defines them as â€Å"a person who makes significant contributions to the development of society and is admired for any of a number of qualities, including courage and outstanding achievements.† These heroes demonstrate the qualities of both leadership and change to help improve the lives of others. One exampleRead MoreFort Sumter : The War Of 18121963 Words   |  8 Pageshundred-gun salute due to an accidental explosion. Carrying their ripped banner the men marched out of the fort and were taken aboard a ferry that took them to the union ships outside the harbor. When they arrived in the North, they were treated as heroes. Lincoln called on state militias to put an end to the rebellion after the fall of Fort Sumter. This in turn caused more states to join the Confederacy. The battle for control of Fort Sumter was essentially the beginn ing of the civilRead MoreThe Negro in the American Revolution Essays1353 Words   |  6 Pagesblack soldiers in the armies. The first American to shed blood in the revolution that freed America from British rule was Crispus Attucks. Attucks along with four white men was killed in the Boston Massacre of March 5, 1770. Even though Attucks was a fugitive slave running from his master, he was still willing to fight against England along with other whites and give the ultimate sacrifice, his life, for freedom. This was not the only incident of Blacks giving it all during the War for Independence. Read MoreThe Fourteenth Amendment Essay2063 Words   |  9 Pagescomplete reconstruction. Lincoln, as the Sixteenth President at the time, was re-elected for president in 1864 and spearheaded the enactment of the Thirteenth Amendment in 1865, abolishing slavery. As the period of the Reconstruction progressed, Lincoln s efforts to ratify the Thirteenth Amendment created much opposition as whit e folks feared the idea of a black planet, and the possible collapse of white people’s social hierarchy and authority, which they believed would in turn, lead to racial controlRead MoreTheodore Roosevelt New Nationalism1280 Words   |  6 Pagesby the Progressive Party in the 1912 election (Spring, 1970). In the address, Roosevelt compares the struggle for economic equality to the one for abolition of slavery fought in the Civil War. He presents a plea for government and citizens to put nation before self to address economic injustice. New Nationalism focused on eradicating economic inequality. In 2007, the top 1 percent of Americans owned 23.5 percent of the nation’s wealth (Pear, 2011). This problem has increased, not goneRead MoreHistorical Anyalysis Essay2125 Words   |  9 PagesSauk and Fox under chief Black Hawk fought for territory in what is know as the Black Hawk war. The Seminoles and Cherokee also put up a resistance but were defeated. The African Americans who advocated change included Frederick Douglass, a former fugitive slave from Maryland; and Sojourner Truth, a freed slave from New York. These Northerners spoke out about the abolition of slavery and African American civil rights. Other people had different plans like Harriet Tub man who was a key leader in theRead MoreBreaking the Law or Civil Desobedience Essay example1642 Words   |  7 Pagesto bring about drastic change in not only the way people think, but also their actions. It was Henry David Thoreau who coined the term in the 1848 because he did not believe he should pay taxes that went to the war against Mexico or supporting the Fugitive Slave Law, both of which he saw as immoral. A key factor in Civil Disobedience is that the offender should generally be willing to accept the punishment for it, as it shows how they still have respect for the authority; the priority is simply changeRead More George Washington: Flaws and All Essay example2098 Words   |  9 PagesThere are many individuals in American History, whom we as Americans regard for their courage and audacity in shaping our nation. We learn in our history classes the great accomplishments of our founding fathers such as Thomas Jefferson, John Adams and Ben Franklin. One other great founding father and our First President, George Washington was one whom we learned much about. We learn in school that he is as a prime example of leadership, citizenship, and overall individual achievement for his many

Western Lowland Gorillas Free Essays

Western Lowland Gorillas October 23, 2009 Introduction: When I was around 14, I saw one of the best movies. The movie was Gorillas in The Mist, starting Sigourney Weaver as Dian Fossey. It was one of the most impressive movies of my life. We will write a custom essay sample on Western Lowland Gorillas or any similar topic only for you Order Now My step-mother at the time notice how must I liked the movie and game me her very well torn copy of Gorillas in the Mist to read. I still have that book and since the first time I read it, I have been fascinated with these great apes. This is way I believe they deserve funding to help them off of the endangered species list. Western Lowland Gorillas: Biological Needs: However, in west Africa, where fruits tend to makes up the majority of the gorilla’s diet compared to those that live in east Africa. Groups of gorillas living in west Africa normally split into temporary feeding subgroups but are less common in east Africa, as animals range far apart searching for the relatively scarce ripe fruit. There are some reports of sleeping subgroups however, they are rare. This may occur in the process of permanent splitting of a multi-male groups into two single male groups. Groups usually can range from 5 to 10 individuals, but some groups can accumulate as many as 20 to 32 animals. Csomos, 2008) Habitat: The habitat of the Western Lowland Gorilla is made up of primarily rainforests, swamp forest, thickets, forest edges, and clearings. Western Gorillas have been seen nesting in along the Savannah forest edge or in the Savannah itself. Although they visit the Savannah, it is not a permanent habitat for them. Western Gorillas inhabit areas that are t ypically lowland tropical forest at sea-level and up to 1,300 mm. (Beudels-Jamer, 2008) Food: Other Life Forms and Interrelations: Human Intrusions: Humans are the gorilla’s greatest threat. Human intrusions of the gorilla’s habitats have caused a decline of the species. The three main threats that humans pose, commercial hunting, logging of the forest (which has increased poaching) and Human illnesses like the Ebola virus. According to studies recent annual rate of decline in the gorillas was 4. 7 percent and mortality rates caused by the Ebola virus were as high as 80 percent. The gorillas DNA is 98 percent the same has humans. Any flu or virus a human can carry or transmit the gorillas can catch. Since they live away from humans, any virus or flu can be deadly to them. The gorilla’s immune system does not have the ability to defend against any virus or flu that has been transmitted from humans. (Cosmos, 2008) Current Safeguards and Protections: Additional Measures: Going Unchecked: The Congo basin has been recognized as a globally important factor in inter-continental weather patterns and for maintaining climate stability. The COMIFAC Convergence and the Congo Basin Forest Partnership have joined forces to protect the whole Congo Basin ecosystem. They will tack the carbon sequestration and storage, rainfall generation and the areas bio-diversity. The Western Lowland Gorillas ecological role must be taken into account. The Western Lowland Gorillas are keystone species in their forest habitats, so their protection is essential to long-term management of the Congo basin. (Cosmos, 2008) Conclusion: Reference Page: Beudels-Jamer, R. (2008) Western Lowland Gorilla. Retriever on September 25, 2009 from www. yog2009. org September 25, 2009 from www. animaldiversity. unnz. unnz. edu Western Lowland Gorilla Profile, (na) (nd) Retrieved on September 25, 2009 from www. animal. nationalgeographic. com How to cite Western Lowland Gorillas, Papers

Strategic Management for Scrutinizing - myassignmenthelp.com

Question: Discuss about theStrategic Management for Information and Scrutinizing. Answer: Introduction The standard linear approach of strategic management focuses on planning of the goals and means so that it becomes easier to achieve them. The leaders of the particular organization plan of how effectively they will deal with the problem and achieve the goals of the organization. The linear approach of strategic management can be described in varied ways and thus it has made a viable achievement. Liner approach has entailed the art of finding out the proper need in collecting information and scrutinizing every aspects of the project. In current linear standard approach, one has to make a clear decision in the strategic processes. It is such a stage where the processes are endured to meet the basic objectives of the organization (Armstrong and Taylor 2014). Moreover, it is also necessary to have a proper outcome in the enhancement of the strategic process. This will have an entailment in the organizational structure and thus plays a clear role in the management of human resources in t he long run. An important strategy in this approach is the strategy evaluation and thus it is very crucial to find out a particular outcome to make an enhancement in the process. A major drawback of the current standard linear approach of strategic management is that if any one area of this approach is not managed well, it will not yield proper results. The results of this stage will be such that it will be dependent on the result of other stages (Hill et al. 2014). Approaches to strategic management Stakeholder approach This approach was developed in mid 1980s and the main focus of this approach is to control the stakeholders character in the threshold of strategic management. Stakeholders approach tries to build a conceptual framework and thus conveys a good managerial fact. This approach lays more emphasis on using varied kinds of framework by the managers and they must implement or formulate the plan in such a way that it satisfies all members in the group. The main responsibility of the managers is to integrate and manage the interest and relationships of the customers, shareholders, suppliers, customers and other groups such that it will lead to long term success of the firm. This approach emphasizes the active supervision of the business environment and the promotion and relationship of its shared interests. The pragmatic approach to stakeholders theory is also gaining attention and thus different theories have been implemented which contributed to the development of strategic management (Holl ensen 2015). The stakeholder approach must provide a strategic framework which is flexible and adaptable to any environmental framework. This approach also lays emphasis that the managers must not only be the persons who are required to adopt any new strategic paradigm. It is also vital to check the survival of the firm and the achievement of the organizational objectives and goals. This approach may be regarded as both descriptive and prescriptive approach. For example, the role of executive in an organization which takes a stakeholder approach in strategic management can be regarded as an expanded sense of leadership. In such a case, the boundaries of the organization are broadened and enlarged (Cooper 2017). In such a case, if certain enterprise strategies are given it may lead to coalition among the stakeholders and thus it is the duty of the executive to take care of such circumstances. Moreover, in this kind of leadership the role of the executive is to resolve the conflict and interest amo ng the stakeholders. Another example can be cited in case of stakeholders approach. If the information systems in the business venture do not disseminate from the reports on government regulation or critics of the firm, it may lay an impact on the firm. Moreover, if the style and skills of the managers in the firm are not conducive so that it can convince the stakeholders, there will be high chances of misfit in the organization (De Brucker et al. 2013). Dynamic capabilities In dynamic capability, the organization can purposefully adapt to the changes according to the various resource base. The theory of dynamic capabilities is associated with the development of certain strategies for the senior managers so that they can adapt to the radical changes in the organization while maintaining the minimum capability standards. For example, there are certain industries that rely on various types of manufacturing processes. In such a case, it is not easy to change the process quickly and easily on a short span when any new technology arrives (Ayuso et al. 2014). In such situations, the managers have to adapt to their own routines to utilize the existing resources and thus plan accordingly for future change in such processes when the old technologies depreciates. It is also important for the managers to conserve the business resources such as products, cash, service standards, staff morale and many more. Moreover, dynamic approach is closely linked to an environme nt in which the organization engages or the factors which influences the choice and standard of strategic management. However, in certain cases it is seen that the environment becomes turbulent and the various planning strategies may become useless because there is high level of predictability which is associated with it. Emergent strategy is an important and advanced dynamic approach (Schilke 2014). This strategy includes the traditional approaches of the mission and vision formulation. This approach also helps to understand the close functioning of an organization and it also helps to keep a track of the employees and the happenings within the organization. The dynamic capabilities can be distinguished from the organizational capabilities and thus it pertains to the current operation of the organization. Moreover, these dynamic capabilities are also important to fulfill the new challenges of the organization (Kerzner 2013). Sustainable approach Sustainable strategic management is due to the effect of natural evolution of the strategic thinking processes in fulfilling the expectations which is placed in the environment. The idea of sustainability has become common for the organizations of this era. There are certain other factors which are associated which has led to the reduction of different kinds of risks. This has led to a change in the perception and perceptive of organizing the different kinds of strategic implementation processes in the organization. There are certain general rules for sustainable development of businesses such as ability and capacity to strike a balance between the social, environmental and economic aspects of the business, openness to diversity and complexity and managing the interest of the stakeholders (Kramar 2014). An important principle associated with sustainable strategic management is associated with the participants. This implies active participation of the employees in implementation, comm unication and creation of a particular strategy. It is necessary to review the various processes which are associated with strategic management processes before implementing the sustainability rules in management. Moreover a sustainable company includes the workers in the implementation of a particular strategy (Bourne 2016). Moreover, sustainability helps the company to harmonize and optimize the goals and it includes different stakeholders of the company. The companies identify the environmental impact and then determine the benefits from such impacts in sustainable approach of strategic management (Vogel and Gttel 2013). From the economic and the overall perspective of the society it is necessary for the businesses to pay due attention to sustainability and thus try to reduce the environmental footprint. This will benefit both the environment and the businesses. There are many companies which are benefitted from sustainable approach to strategic management. For example, Toyotas r esponse to environmental concern is an important issue of sustainable strategic management. Strtaegic sustainable business practices also helps in value creation and thus strengthen the competitiveness of the company. These helps the company to earn huge profits and it can also be referred to as win-to-win for the businesses and the societies. The private companies can also address the various environmental issues. Thus, it can be said that sustainable strategic business practices is the main source of competitive advantage for the company and it is beneficial for the company to a large extent (Peppard and Ward 2016). Conclusion Stakeholder approach is viable to the top management of the company and thus it suggests the various areas of management practices. It is beneficial for the managers and thus helps the managers for the development of new strategies and new opportunities in the businesses. The theories which are associated with the stakeholder approach are inconsistent with the kind of changes in the organization. When the organizations face different kinds of challenges, this approach has helped them in overcoming those and thus framing a new conceptualized framework. There are also certain implementation issues which are associated with stakeholders approach. It must be ensured that the managers can define the moral responsibilities of the company as well as the managers and thus implement them accordingly. This approach cannot be implemented if the stakeholders of the company do not know their roles and responsibilities. This approach also focuses on the internal as well as the external benefits of the company. However, this approach also has certain challenges. In certain cases, it may not be beneficial for the organization to increase the productivity without any implementation of various frameworks. Some external changes are required for the expansion and development of the business organization. Dynamic capability is viable for the organization and the employees to meet the new challenge. The employees also have the ability to build new strategic assets as well as learn quickly from these opportunities. This approach benefits the employees and the managers and thus it enhances interaction between them. The concept of dynamic capabilities helps in the development of human resources, physical assets as well as intellectual property in an organization. It also helps them to develop at the same time and thus it is beneficial for the organization. There are several implementation issues which are associated with dynamic capabilities such that the capacity of the organizations to change the dynamic capabilities into substantive capabilities. Moreover certain problems are involved in the ability to solve a problem or achieve a particular result in the organization. The limitation of dynamic capability is that only the entrepreneurs can combine the resources and minimize the skills in this approach. The entrepreneurs are only regarded s the important individuals who can improve the potential and thus create social values. The process of entrepreneurship which is associated with dynamic capabilities involves the development of both dynamic and substantive capabilities. Moreover, dynamic capability is associated with the organizations to change the substantive capabilities The concept of sustainable approach in strategic management has been receiving a growing recognition and it is vital for many business executives. It is important to protect the capital base of the organization because in certain circumstances it is noticed that the organizations cannot identify its sustainable strength. If sustainable development is in such a way that it can achieve the potentials of the business and thus must be integrated in measurement and planning processes. Sustainable strategic approach also helps the top management of the organization in applying the concepts in their own organization. It is also important and vital to emphasize the concept of sustainable approach by different organizations because it is not possible by a single enterprise. Some companies face different challenges and hurdles in implementation of sustainable approach. The company has to bear additional cost for incorporating the social issues in the organization. There may also be lack of pro per training of the employees and thus it becomes difficult for the organization to implement and adapt the changes. Lack of information in the organization for ethical, social and environmental concerns is also a major limitation of sustainable approach in strategic management. Moreover, there may be certain issues which are associated with the commitment of the top level managers. They may not have the idea of implementing the principles or adapting to the new technologies of the organization. Such problems may also lead to various kinds of implementation issues in sustainable management and thus it will result in loss to the organization. Reference List Armstrong, M. and Taylor, S., 2014.Armstrong's handbook of human resource management practice. Kogan Page Publishers. Ayuso, S., Rodrguez, M.A., Garca-Castro, R. and Ario, M.A., 2014. Maximizing stakeholders interests: An empirical analysis of the stakeholder approach to corporate governance.Business society,53(3), pp.414-439. Bourne, L., 2016.Stakeholder relationship management: a maturity model for organisational implementation. CRC Press. Cooper, S., 2017.Corporate social performance: A stakeholder approach. Taylor Francis. De Brucker, K., Macharis, C. and Verbeke, A., 2013. Multi-criteria analysis and the resolution of sustainable development dilemmas: A stakeholder management approach.European journal of operational research,224(1), pp.122-131. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Kerzner, H., 2013.Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons. Kramar, R., 2014. Beyond strategic human resource management: is sustainable human resource management the next approach?.The International Journal of Human Resource Management,25(8), pp.1069-1089.. Peppard, J. and Ward, J., 2016.The strategic management of information systems: Building a digital strategy. John Wiley Sons. Schilke, O., 2014. On the contingent value of dynamic capabilities for competitive advantage: The nonlinear moderating effect of environmental dynamism.Strategic Management Journal,35(2), pp.179-203. Vogel, R. and Gttel, W.H., 2013. The dynamic capability view in strategic management: A bibliometric review.International Journal of Management Reviews,15(4), pp.426-446.

The Evil Genius in Descartes Meditations and its Role in Philosophy

Discussion Descartes meditation on First Philosophy starts with a radical doubt program where he questioned every uncertain belief. This element of doubt was further enhanced when Descartes contemplated possibility of being under control of an evil genius. This doubt endeavored to deceive Descartes maximally.Advertising We will write a custom essay sample on The Evil Genius in Descartes’ Meditations and its Role in Philosophy specifically for you for only $16.05 $11/page Learn More Descartes meditation on First Philosophy proposed thought experiments to facilitate his methodic doubt. In one of the experiments, Descartes posited that if there was an evil genius, then he could have made what was a lie look obviously true. If there was an evil genius, even most plausible beliefs could be in default. At that point of inquiry, Descartes could not prove the existence of such a powerful and malevolent creature. Descartes assumed the worst and worked from there. This strategy was extraordinary. In conducting practical affairs, Descartes attempted to channel his doubts in a fabric of beliefs that remained more or less fixed. However, the myth of malevolent genius deprived him of normal procedure (Descartes 50). The myth of evil genius demanded too much. Descartes thought experiment recommended universal doubt of all previous opinions and principles. It also recommended universal doubts of faculties whose veracity must assure a chain of reasoning deduced from some original principle which cannot be deceitful. The design of the myth on the evil genius indicates something about the extent and limits of our knowledge. Meditations on First Philosophy were written against the background of extravagant and conflicting claims about the nature of the world. The skeptical strategies Descartes employed were meant to deescalate the debate and to bring the discussion back to foundations (Descartes 50) Descartes Methodogical doubt and its Role in Philosophy The doubt strategy Descartes exhibited in the First Meditation was not an ordinary spontaneous doubt people experience in everyday life, nor was it an argument for global skepticism (Cottingham 12).Descartes methodical doubt was a thought experiment, which he used to clear his mind of preconceived ideas and determine foundations for his new philosophy. Descartes attempted to doubt everything he ever thought was true by attacking the sources of knowledge, such as; the senses, the mind and our imagination.Advertising Looking for essay on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More In view of these three sources of knowledge, Descartes provides three reasons for doubting: one, the possibility that we are deceived by our senses leads him to conclude that we can never trust anything we learn through senses; two, the possibility that we now dream led him to conclude that we can never trust the content of our consciousness ; and three, the most hyperbolic doubt at the end of the First Meditation was the introduction of Malicious evil that deceives us about existence of the world (Cottingham 15) Conclusion In sum, Descartes did not blame God, whom he considered supremely good and the source of truth. Rather, he blamed some malicious evil of utmost power and cunning which used all energies to deceive him. He thought that the air, earth, colors, shapes, sounds and all external things were mere delusions of dreams which he had devised to ensnare judgment. This hypothesis implies an all encompassing doubt for it denies people trust on their senses, content of their consciousness and their ability to reason. The malicious evil causes all these illusions without any connection to a world outside our minds. In order for Descartes to lay the skeptical hypotheses to rest and find a foundation for certain knowledge, he needs to overcome malicious evil (Cottingham 13). Works Cited Cottingham, J. Renes Descartes M editation on First Philosophy. Cambridge: Cambridge University Press, 1996. Descartes, R. Discourse on method and the Meditations. Harmondswort: Penguin Books, 1968. This essay on The Evil Genius in Descartes’ Meditations and its Role in Philosophy was written and submitted by user Ian U. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

A Good Society and the Economy

A Good Society and the Economy Introduction Economics as a discipline focuses on laws that determine how economies work. Usually, this entails looking at a balance between human wants and the scarcity of resources as reflected through goods and services. Economics essentially dwells on tackling these two issues in order to derive maximum satisfaction. Sometimes markets can solve their own problems or government interventions can be made. Economic interventions may appear essential to society’s functioning but their unforeseen consequences make them unreliableAdvertising We will write a custom essay sample on A Good Society and the Economy specifically for you for only $16.05 $11/page Learn More The issues Government interventions have not always led to desirable results especially in monetary intercessions. Issues of hyperinflation (a state of exponential decrease in the value of a currency) have affected a number of societies very negatively. One such example was the South African country of Zimbabwe. At its worst economic times, that nation got to a point where citizens could not estimate how much they were going to purchase a kilogram of sugar in one evening even after buying it a certain price that morning. This changed such a society from being a net exporter to net importer and eventual dependant. The country could not feed its people and started relying on humanitarian aid for survival. Continuous government involvement in Zimbabwe’s monetary policies is what led to the problem and contributed to its propagation (Bean, 58). Government solutions may not always work because governments tend to depend on economists to base their decisions. However, economists tend to disagree on even some of the basic economic issues affecting nations. For example, in 1930, the United Kingdom was going through a very tumultuous time. Unemployment was rife and the economy was doing very poorly. Experts and analysts in the Treasury advised the then Prime Minister McD onald to increase taxes and reduce social benefits especially for the unemployed (Boettke (a), 225). The net effect of these actions was that citizens no longer had the monetary ability to keep purchasing commodities and businesses eventually had to close because of low purchasing power. In other words, the economic depression only got worse. It was at this point that another economist came up with his theory of expansionary policies. The theory focused on income, money and the economy. The latter approach served the UK well and put it back on its feet. However, expansion has not always been the ultimate solution that it has been marketed to be because some countries have tried it and failed. The United States has struggled with the revival of its economy even after President Obama set out to inject more investments into it upon his election.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn Mor e This has not worked well for the country and has even led to the waning popularity of the leader (Taylor, 15). The lack of consensus on important matters such as how to handle a recession put into question the ability of the government or its stakeholders to solve some of society’s problems through economic intervention. Some people argue that efficient management of the economy is critical to existence of a good society. However, this kind of management can be done on a micro level and on a macro level. The macro level leans towards government intervention while the micro level leans towards free market economics. Since resources are scarce, a good knowledge of how the economy works allows for optimization of these resources and hence enjoyment of efficiency. Good societies should therefore be those ones that use fewer resources or waste even less; issues that can best be implemented on a micro level. Furthermore, citizens that manage their economies well will allo cate their budgets more efficiently especially as a result of the opportunity cost principle and this will lead to better growth (Financial web, 22). This principle refers to the benefits that have to be foregone by a decision maker when shifting from one opportunity to another one that may be better. To understand the argument, consider a person who had a certain amount of money in the bank, choosing to take this money from the bank into the stock exchange would mean that the person will forego interests in the said bank but will be looking forward to the benefits of owning stock. The opportunity cost would therefore be represented by that decision to change investments. A good society is often run in the same manner. Policy makers cannot always keep recognizing the opportunities that are likely to benefit their citizens so personal initiative by the said members should be advocated. It should be noted that although consumption leads to economic growth, this can only occur when the right choices are made on what to buy and what to save by market players. A well functioning society should be one that produces results for its inputs. In other words, if a society injects certain amounts of cash into the economy then the expected outcomes should be profitable. Once no change is recorded or a negative one arises then such societies will start degrading. Issues such as unemployment and higher poverty rates are common in societies that reported no economic gains. One can therefore say that prosperity is highly determined by a stakeholder’s ability to plan for these gains. Failure to do so may create a breeding ground for a number of social evils.Advertising We will write a custom essay sample on A Good Society and the Economy specifically for you for only $16.05 $11/page Learn More When a country’s economy is poorly operated by specific economic players such as lending institutions then such a society is likely to report immen se levels of instability. This is because a poorly operated economy directly translates to monetary impacts among specific individuals and severely limits their ability to maintain their standards of living. A case in point was the US economic downturn that started in 2007. The lives of Americans were affected directly because they had to forego some of their essential needs such as housing and the like. Statistics show that the amount of foreclosures in that year alone reached an overwhelming 1.5 million (Ivry, 2). Poor decision making amongst market lenders led to the crisis; which was an issue that could have been prevented if the market played by the rules. If governments continued with interventions that were economically inclined then such societies are likely to report greater incidences of negative externalities (outcomes created by businesses that affect communities negatively) compared to those societies that do not make economically based interventions. As such, a governm ent that over stimulates its businesses would result in higher environmental degradation than one that does not bother with these issues. Additionally, a society with too much economic intervention would also have very minimal social goods and services. For example, public transport would be unattractive to investors and may therefore be severely lacking in such kinds of societies. Issues such as universal education and public healthcare would be put at the periphery because they focus on increasing social well being over profitability (Sadowsky, 47). Therefore one can argue that sometimes the way to having a prosperous society is not just to focus on the economy because humans are concerned with other issues as well. The phenomenon of globalization has become a common topic in almost all spheres of life. Staunch economists would argue that globalization favors greater resource efficiency and better production so it should be encouraged. These economists would therefore advise gover nments to perpetuate globalization. However, non economists hold that globalization is unfair because it benefits owners of capital or wealthy nations at the disadvantage of poor ones. Developing nations get stripped further by expanding multinationals and this may not always be a fair way of solving society’s problems. If government interventions endorse it then this could lead to greater income disparities between nations.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Economic policies and interventions may sometimes focus on profitability over the overwhelming social good. Most policies in this arena are likely to lead to greater social inequality; eventually, this may cause social conflict. For example, if there was a developer who wanted to transform a local county by building a shopping mall, he may need to clear play grounds for children and increase traffic in the city. An economist would support such a move even if it would cause pollution and deny orphans or poor children spaces to play. If the government were to make economic decisions, then it would allow such a developer to build his land. When the least disadvantaged are ignored then society only puts itself in a position where clashes between one class and another can result. Matters of accessibility to better opportunities may also be a challenge in the economic arena because here, economic experts often pay minimal attention to matters of social justice yet they are just as importa nt as the economy when handling these challenges. Before endorsing a certain way of doing things, it is always essential to look at the repercussions of using that method on social organization. The manner in which things are done in this realm may sometimes cause controversy on the role of economic interventions in the functioning of a good society. In the discipline dedicated to this subject of the economy, most theories are often made based on a number of assumptions. One of them is ‘putting other factors constant’. This assumption has severe repercussions because sometimes analysts may forget about that assumption or may not seriously take the result of having the other factors in the equation variable. This leads to misleading policies and unwanted results that contribute towards the detriment of society. Matters of the economy rarely have straight forward responses (Boettke (b), 95). For example, one cannot simply say that implementing minimum wage laws will resul t in greater unemployment. This is because if the market wage rate is lower than the minimal wage law then some degree of unemployment may result. However, the degree of unemployment cannot be predicted. Also the effect and execution of that unemployment is difficult to determine as well. Some employers may opt to adjust their wages to the legal requirement while others may not and this could substantially alter the effect that their decisions have on the economy. A government intervention such as the one above is therefore not a guarantee to sound economics or a well functioning society. Conclusion To some extent, economic management contributes to better living standards and better monetary benefits because without it, resource utilization and need satisfaction will be placed on the periphery yet these are essential parts of human living. However, these are best done on an individual level. One can argue that too much emphasis on economic interventions leads to reduced attention o n social issues such as poverty, environmental hazards as well as social inequality. Additionally, experts in this field of economics (who always advice governments) tend to have divergent views on the things that matter the most thus leading to controversial solutions. Boettke, Peter (a). After Samuelson, who needs Adam Smith? Political economy journal, 3(1971), 225. Ivry, Bob. Foreclosures hit 1.5 million in US housing bust. Web. Boettke, Peter (b). Analysis and vision in economic discourse. History of economic thought journal, 14/919792): 90-95. Taylor, John. How government actions caused and prolonged the financial crisis. NY: Hoover institution press, 2010. Bean, Charles. Lessons for monetary policy. Inflation and monetary policy report, (2008): 368. Financial web. Importance of the economy. 2010. Web. Sadowsky, James. The constitution of economic policy. American economic review 77(1987): 47.

Writing Effective School Policy and Procedures

Writing Effective School Policy and Procedures Writing policy and procedures for schools is a part of an administrators job. School policies and procedures are essentially the governing documents by which your school district and school buildings are operated. It is essential that your policies and procedures be current and up-to-date. These should be reviewed and revised as necessary, and new policies and procedures should be written as needed. The following guidelines are tips and suggestions to consider when you are evaluating old policy and procedures or writing new ones. Why Is the Evaluation of School Policies and Procedures Important? Every school has a student handbook, support staff handbook, and certified staff handbook which are loaded with policies and procedures. These are vital pieces of each school because they govern the day-to-day occurrences that happen in your buildings. They are valuable because they offer the guidelines for how the administration and school board believe their school should be run. These policies come into play every single day. They are a set of expectations that all constituents within the school are held accountable by. How Do You Write Targeted Policy? Policies and procedures typically are written with a specific target audience in mind, This includes students, teachers, administrators, support staff, and even parents. Policies and procedures should be written so that the target audience understands what is being asked or directed of them.  For example, a policy written for a middle school student handbook should be written at a middle school grade level and with terminology that the average middle school student will understand. What Makes a Policy Clear? A quality policy is both informative and direct meaning that the information is not ambiguous, and it is always straight to the point. It is also clear and concise. A well-written policy will not create confusion. A good policy is also up-to-date. For example, policies dealing with technology probably need frequently updated  due to the rapid evolution of the technology industry itself. A clear policy is easy to understand. The readers of the policy should not only understand the meaning of the policy but understand the tone and the underlying reason the policy was written. When Do You Add New Policies or Revise Old Ones? Policies should be written and/or revised as needed. Student handbooks and such should be reviewed on a yearly basis. Administrators should be encouraged to keep documentation of all policies and procedures that they feel need to be added or revised as the school year moves along. There are times to put a piece of new or revised policy in effect immediately within a school year, but the majority of the time, the new or revised policy should go into effect the following school year. What Are Good Procedures for Adding or Revising Policies? The majority of policy should go through several channels before it is included within your proper district’s policy book. The first thing that has to happen is that a rough draft of the policy has to be written. This is usually done by a principal or other school administrator. Once the administrator is happy with the policy, then it is an excellent idea to form a review committee made up of the administrator, teachers, students, and parents. During the review committee, the administrator explains the policy and its purpose, the committee discusses the policy, makes any recommendations for revision, and decides whether it should be submitted to the superintendent for review. The superintendent then reviews the policy and may seek legal counsel to make sure the policy is legally viable. The superintendent may kick the policy back down to the review committee to make changes, may kick out the policy completely, or may send it on to the school board for them to review. The school board can vote to reject the policy, accept the policy, or may ask that a part be revised within the policy before they accept it. Once it is approved by the school board, then it becomes official school policy and is added to the appropriate district handbook.

Art, Body and Mind through the Works of Marina Abramovic Essay

Art, Body and Mind through the Works of Marina Abramovic - Essay Example The essay "Art, Body and Mind through the Works of Marina Abramovic" concerns the art of Marina Abramovic. The perspective, which Abramovic has built, is based on pushing the limits of space to redefine expressions of the mind. This research paper will examine how Abramovic has changed her physical space to represents the mental aspects of performance and to create a sense of symbolism with the arts used. This will be further explored by understanding the various perspectives and angles that Abramovic has considered with the performances. The external influences and environment that Abramovic is in as well as the ways in which she has approached various performances through time to change her philosophy will then create a specific perspective based on something that moves beyond the culture and becomes a part of expressing the existence of the mind. This paper will first discuss the ways in which Abramovic was influenced, specifically during her earlier years and childhood. This exam ination will be used to understand how Abramovic began working with later performances and what concepts continue to be associated with her works. There will then be an overview of the philosophers that have influenced Abramovic and how these philosophies continue to be a part of the narrative of performances by the artist. The examination of outside philosophers will link directly to the thought processes that are used in each performance. This will lead to an understanding of how Abramovic trains for a performance.... The external influences and environment that Abramovic is in as well as the ways in which she has approached various performances through time to change her philosophy will then create a specific perspective based on something that moves beyond the culture and becomes a part of expressing the existence of the mind. This paper will first discuss the ways in which Abramovic was influenced, specifically during her earlier years and childhood. This examination will be used to understand how Abramovic began working with later performances and what concepts continue to be associated with her works. There will then be an overview of the philosophers that have influenced Abramovic and how these philosophies continue to be a part of the narrative of performances by the artist. The examination of outside philosophers will link directly to the thought processes that are used in each performance. This will lead to an understanding of how Abramovic trains and prepares for a performance and how th is is associated with the end results in each of the performances. There will then be sections based on the philosophies of Abramovic. The first examination will be of the perceptions of the mind and how the challenge of Abramovic is to let go of bodily limitations. The concept will be to understand how Abramovic believes that the body is one which can be pushed outside of what is physically expected, specifically which is dependent on the mind. The second philosophy examined will be the idea of pain and dying that is displayed in the performances by Abramovic. The third philosophy will be the concept of the mirror, which Abramovic incorporates into her performances with interactions from the audience. There will also be a section on the other

Adolf Hitler Research Paper Example | Topics and Well Written Essays - 750 words

Adolf Hitler - Research Paper Example However, his rule ended following the U.S and Russia invasion that led to German defeat and unconditional surrender. After German’s defeat, Hitler committed suicide to avoid being captured and tried for crimes against humanity (Price 35). During his aggressive years, and in the quest to rule over Germany, Adolf left Vienna to settle in Munich but was coerced to return to Austria-Hungary. In the following year, he willingly joined the Bavarian army where he served during the First World War period. His war experiences influenced his thinking about the future of Germany. Following the end of world war one, Hitler took over the German Nationalist Socialist Party, which hoped, would propel him to power. He was an ambitious person who hoped to restructure and rebuild Germany following its humiliation in the First World War. In his program, Hitler aimed to build a racist German that could conquer a series of wars to expand people of German descent to the entire part of world and exclusively take control over it (Toland 51). Hitler believed that Germany had to fight wars all over the world in order to settle German people everywhere on the globe. In his quest for world domination, he started by invading Czechoslovakia, which was followed by a difficult against Britain and France. In his third war, he hoped to fight the Soviet Unions, which he thought would be easy and simple, and would offer raw materials particularly oil for the fourth war against the United States of America. Hitler assumed that the war against the United States of America would be simple because German would use super battle ships and planes that would hit the powerful U.S navy. Once he assumed power in German, all these plans and preparations were implemented but failed to bear fruits since enemies he perceived as weak and feeble fiercely repelled him. In 1938, Hitler invaded Poland and Czechoslovakia as a strategic position to attack France and

Mythology and literature Essay Example for Free

Mythology and literature Essay The definition of mythology is deprived from the word myth. The word itself comes from the Greek word mythos, which means fable, legend or sagas. The word myth is a story that seeks to rationalize the universe and the world around us, passed down orally from generation to generation explaining religious origin, natural phenomena or supernatural event. Mythology is a collection of myths that concerns with cosmogony and cosmology, shared by a particular society at some particular time in human history. Literature is a body of written works of language, period or culture. Literature can be divided into fiction (e.g. fairty tale, gothic, saga etc) and non-fiction (e.g. essays, journal, science fiction etc). There are many distinctive natures of mythology and they seek to describe what a particular person or society believe during that period of time. Myths serves as an charter for their institutions, customs and beliefs. The typical mythology is the explanation of the universe and its ethology. Normally, the setting is set in a previous proto-world (simliar to the current world but also different) and they often revolve around non-human or extroadinary people such as god, goddess, supernatural beings (e.g. zeus, adam and eve, prometheus etc). These story explains why things are and how they became to be. It rationalised our way of thinking, reconcile us to reality and establishes our pattern of life. Apart from the explanation of the creation of the universe, mythologies seek to explain everyday natural phenomena. Certain myths explains way the sun exist and why there is night and day. Some explains the existance of seasons: Spring,Winter,Summer and Autumn while others shows of mother nature providing us with food and shelter. These myth suggest a way of understanding nature and organizing thoughts. For example, structualism recognizes different contrasting aspect (light and dark, good/evil) as centres to myths which charters for social order or value within a society (functionalism). Myth have been created by human beings for many reasons over thousands of years. They are an intellectual product of humanity and a rich resource for the ideas and belief of past generations. Their extroadinary and unbelievable aspect combined with the constant thought that there might be something out their is what keeps mythology functioning and is what keeps literature moving. There are also many differences between literature and mythology. For instance, they were used for different purposes and existed in different times. Myth several purposes, including to socially/politically control society (e.g. to spread a myth about something to control people, to scare people when facts were not available). Literature on the other hand, is more about persuading and informing people. There are also other benefits to mythology that cannot be achieved in literature, such as there is no boundary to the world, there is no such thing as false and there is low risk of anyone challenging your theory. The sets of beliefs also differ and the way they view the world differs. For example, literatures audience are educated modern people while mythologys one is from the old generation where there was not much information about the world and how it works. This would mean that the two different texts have different intended audience which would inevitably show why they differ so much. Both are products of humans but during different time frame. The arrival of the modern era would inevitably mean the death of mythology. The transformation from one to another was the belief that myth was useless, false and outmoded and that it did not work. Science (regarded as a fictional literature) was the objective explanation of how the world around us work while the subjective myth was about faith and believing something unfounded. Scientific rational thought was based on empricial knowledge, a priori (not falsifiable) and our way of thinking is based on facts. Myth is ultimately a different knowledge, an ideology, a set of belief. Systems of myths have provided a cosmological and historical framework for societies that have lacked the more sophisticated knowledge provided by modern science. Myth is related to science, however it only provide basis for a theory, not knowledge. For example the myth of how the origin was created would have lacked modern day rational scientific belief because they would prefer a more true, superior and more authority theory, which is the big bang theory. Our modern rational paradigm thought is based on observation. Scientific rational thinking is based on logic to solve or explain how the world works and as it becomes a part of our everyday thinking, mythology will be inevitable cast aside. Carl Jung invented modern scientific theory and for him, the world of dream, and myth represented the most fascinating and promising road to deeper understanding. The significance of literature in mythology as said We need the stories of myth to make sense of the confusion of our society and our own psyches. Myth voices the truths of our unconscious selves, and the gods, goddesses, and heroes of myth embody aspects of creativity, cleverness, grief, joy, aggression, and ecstasy. Carl Jung believes that even the most sophisticated and important literature requires some mythological aspect. (E.g. the Lord of the Ring depends on mythical characteristic to drives the ideas; horror movies have a message and some urban myth taps into childs fear of a bogyman under the bed) Northrop Frye criticises literature and states the importance of cultural myth underlying literature (E.g. Sea, land and sky, control, creation, decay, regeneration, our fear). Mythology evokes our sub-conscious mind (e.g. dream) which is employed by reference to mythology in literature. Frye states that mythology provided themes for some of the worlds greatest drama, and similar themes can be traced back to the Renaissance literature, through to Shakespeare (E.g. Hamlet, Midsummer Nights Dream) and finally to modern poetry and thus mythology plays a significance role with literature. One could even say that literature is based on mythology. Karen Armstrong book A Short History of Myth is about how literature and mythology were shaped by the problems of the society people lived in. Armstrong states that the existence of Mythology from an early period: Human beings fall easily into despair, and from the very beginning we invented stories that enabled us to place our lives in a larger setting, that revealed an underlying pattern, and gave us a sense that, against all the depressing and chaotic evidence to the contrary, life had meaning and value. With the coming of the great revolutions in human experience science was used to explain facts as opposed the theory of myth, which became useless, false and outmoded. Literature, which could explain things that was never thought possible, was regarded as the next step from mythology (from an uneducated society to a civilized society). The relationship between literature and mythology is one of similarities as well as differences. They are both important creation by human beings and will continue to play an important role in the intellectual world. Literature will always include some aspect of myth which will continue to shape our modern world like it did in the past.

Les Liaisons Dangereuses :: essays research papers

Les Liaisons Dangereuses is a complex and disturbing portrayal of the noble class in pre-revolutionary France. Set in the late eighteenth century during the latter part of the Ancien Regime, Les Liaisons weaves a web of cold, calculated betrayal of the most immoral kind. The story unfolds in the form of letters written between the principal characters, giving it a unique literary texture. By using this style, de Laclos is able to give the reader a shockingly intimate look at these people as they divulge their most intimate secrets and bring to fruition their sinister plans. The protagonists, The Marquise de Merteuil and the Vicomte de Valmont, consider it their life’s ambition to sadistically control and dominate those around them through sexual intrigue. These two villains are indeed locked in psychological combat to see who can actually ‘out-do’ the other in stalking, capturing and destroying the souls of others. Taking absolute pleasure in ripping any virtue from the hearts of their prey, Merteuil and Valmont wave their accomplishments in front of each other like spoils of war. The less the chance of surrender, the more relentless is the pursuit. The story begins with the Marquise de Merteuil corresponding with Vicomte de Valmont regarding a luscious new act of ‘revenge’, as she describes it, against the Comte de Gercourt. The young Cecile de Volanges has just come home from the convent and her marriage to Gercourt has been arranged. However, before he can wed the innocent child, Merteuil proposes Valmont ‘educate’ her, thus spoiling Gercourt’s fancy for untarnished convent girls. Valmont is uninterested in such an easy seduction and is far more aroused by the thought of lulling The Presidente’ de Tourvel, the very epitome of virtue, into submission. And so the tale unfolds. Valmont eventually beds the virgin Cecile in order to humor Merteuil, however, the conquest of Madam de Tourvel is his passion and he indulges in this pursuit until he reaches the intended conclusion. Although, it would be a mistake to depict Valmont as anything but the monster that he is, there seems to be a small measure of actual ‘affection’ for Tourvel, however short-lived. Once Valmont shares this strange and unexpected interest in Madame de Tourvel, The Marquise de Merteuil is enraged, considering it an appalling sign of weakness. In order to save face, Valmont returns to his ruthless ways, thus completing the destruction of Madame de Tourvel, who had ultimately fallen madly in love with Valmont.

Wilfred Owen War Poetry

Poetry places individuals minds in a state of imagination and emotion where words are thoughts of experiences branding into the minds of the readers. Dulce Et Decorum Est explore how the experiences create emotions for the readers mind to capture the essence of war whilst on the other hand the Anthem for Doomed Youth speaks about what war was like in conjunction to pitifulness and stupidity. To begin, Dulce Et Decorum Est (It is sweet and honourable) talks about war and the effects of war. The effects of war are described as ‘Bent double, like old beggars under sacks, Knock-kneed, coughing like hags' where soldiers are demystified in juxtaposition to the propaganda where they are spoken about as young, strong, handsome men and here they come back buggered and weak from the war. Owen speaks about the war with his insights of pity he has for it ‘In all my dreams, before my helpless sight, He plunges at me, guttering, choking, drowning. If in some smothering dreams you too could pace Behind the wagon that we flung him in, And watch the white eyes writhing in his face, His hanging face, like a devil's sick of sin' and Owens insights of the war allow the readers to capture and understand what world war 1 was like from his own experiences. Owen uses emotive and alliteration language to grasp the minds of the readers ‘Gas! Gas! Quick, boys! An ecstasy of fumbling, Fitting the clumsy helmets just in time; But someone still was yelling out and stumbling And flound'ring like a man in fire or lime†¦ Dim, through the misty panes and thick green light, As under a green sea, I saw him drowning. ‘ With Owen being able to grab the readers attention, he is able to use this imagery to create a sense of emotion towards the readers as they look to find a deeper understanding of the war. Assonance of the terms ‘ing' helps to associate the feeling of what was happening at that time where he expresses the scene as ‘guttering, choking, drowning' when his friends where being drowned in the green poisonous gases described as ‘green sea' to emphasis that sense of dying helplessly. The enthusiasm that own incorporates into his poetry expresses his own opinions and thoughts of the pitifulness and stupidity of war when he says ‘My friend, you would not tell with such high zest' and this is an indication to hat he feels about outsiders trying to explain what it was like without even being their to experience it first hand. To understand the war, the poetry of Owen directs his insights of the war straight to the readers where his descriptive language and emotive scenery create the images of a first hand experience and this is how Owens poetry brands emotions and melts the images of emotion into the readers minds through his thoughts and experiences. In relation to Owens Dulce Et Decorum Est, the poem Anthem for Doomed Youth uses a range of techniques to embed emotions into the mods of readers. Owen captivates the readers attention through a wide range of imagery where ‘passing-bells for these who die as cattle? ‘ grasps the minds readers to create a scene of dying cows to mimic the deaths of soldiers and the pain of death and war through ‘stuttering rifles rapid rattle' where the alliteration captures the readers attention whilst still creating that image of death and loss. The poem Anthem for Doomed Youth is rather a sad story of tears and sorrow where by Owen speaks about ‘The pallor of girls brows shall be their pall;' which indicates how the sad expressions of girls eyebrows are the only thing that they can share that is common to both sides. The excessive use of personification dims the horror of the war to allow readers to understand the pain through metaphors explaining ‘passing-bells for these who die as cattle? , and ‘wailing shells' and ‘drawing-down of blinds' which signify the closing of the soldiers eyes in death and wailing shells are dead men in the ocean floating by one by one without anything able to be done about it and this is how Owen further expresses his feelings of pity and stupidity on war. Owen uses personification and emphasis in his poetry to allow his emotions and thoughts to be branded into the minds of the readers and to allow them to grasp the sense of pithiness of war. In conclusion, Owens poetic insights in Dulce Et Decorum Est and Anthem for Doomed Youth allow readers to grasp the experiences of war and a sense of emotion towards what Owen would have been feeling throughout the war. Owen way of communicating to the outside world away from war is effective in enabling him to capture the minds of readers and lead them into a state of embedding his insights into their minds so that they can gather s deeper understanding of the lives of soldiers in world war 1.

Treetop Forest Products Ltd

Marketing: In business, firm marketing generates the revenues that the financial people manage and the production people use in creating goods and services. The challenge that faces marketing is to generate those revenues by satisfying customers’ wants at a profit and in a socially responsible manner. However, marketing is not limited to business organizations.Whenever we try to persuade somebody to do something: donate to RED CROSS, not to litter the highways, save energy, vote for candidate, we are engaging in marketing; thus marketing has a broad societal meaning and it is applicable not only for profit making but also for not profit organizations. Many scholars define marketing as follows: 1. According to American Marketing Association, marketing is defined as the performance of business activities that direct the flow of goods and services from producers to consumers or users. . According to William J. Stanton, Marketing is a system of business activities designed to plan , price, promote and distribute want satisfying goods and services to present and potential customers. 3. According to Evans and Berman, Marketing is the anticipation, stimulation, facilitation, regulation and satisfaction of consumer and public’s demand for products, services, organizations, people, places, and ideas through the exchange process. 4.According to Philip Kotler, Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Generally, the definition of marketing can be grouped in to two: classical (narrow) definition and modern (broad) definition. Classical Definition: In classical terms marketing can be defined as the performance of business activities that direct the flow of goods and services from producers to consumers. This definition is too narrow to describe marketing.It emphasizes the distribution aspect of marketing. Modern Definition: In broade r terms marketing is defined as a system of business activities designed to plan, price, distribute and promote want satisfying products (goods and services) to present and potential customers. In marketing, there are combinations of activities, which start before the creation of a product and don’t end until customers are satisfied. Therefore, product planning, pricing, distribution and promotion are the main activities performed in marketing.Marketing includes anticipating demand, which requires a firm to do customer research on a regular bases so that it develops and introduces products that are desired by consumers, Management of demand which consists of stimulation, facilitation, and regulation of tasks; and satisfaction of demand which involves actual performance, safety, availability of options, after sale service and other factors. From the above discussions, we can conclude the following about marketing: a. Marketing is the business activity concerned with the flow o f goods and services from producers to consumers. . Marketing generates and facilitates exchange c. The concept of marketing lies on needs, wants, and demands of customers. d. Marketing is greater than selling. e. Marketing is an integrated activity. f. Marketing is concerned with customer satisfaction. MARKETING FUNCTIONS The following are the basic marketing functions: 1. Environmental Analysis and Marketing Research: Involves monitoring and adapting to external factors that affect success or failures, such as the economy and competition; and collecting data to resolve specific marketing issues. 2. Consumer Analysis:Involves examining and evaluating customer characteristics, needs, and purchase processes and selecting the group of consumers at which to aim marketing efforts. 3. Product Planning: ( including goods, services and ideas) Involves developing and maintaining products, product assortments, product images, brands, and packaging, and optional features; and deleting falteri ng products. 4. Distribution Planning: Involves establishing relations with distribution-channel intermediaries, physical distribution, inventory management, warehousing, transportation, the allocation of goods and services, wholesaling and retailing 5.Promotion Planning: Involves communicating with customers, the general public and others through some form of advertising, publicity, personal selling, and/or sales promotion. 6. Price Planning: Involves determining price levels and ranges, price techniques, terms of purchase, price adjustments, and the use of price as an active or passive factor. 7. Broadening the organizations' /individuals' scope: Involves deciding on the emphasis to place, as well as the approach to take, on international marketing, service/ -non-profit marketing and societal issues. 8. Marketing Management:Involves planning, implementation, and controlling the marketing program (strategy) and individual marketing functions; and appraising the risks and benefits i n decision making. According to W. J. Stanton and McKarthy, there are eight economic activities in marketing that are broadly classified into three: 1. Exchange: -Buying -Selling 2. Physical Distribution – Transportation – Storage 3. Facilitating /Auxiliary/ – Financing – Marketing research and information – Risk bearing – Product standardization 1) Exchange: It is the process by which parties provide something of value to one another to satisfy the needs of each.The seller provides a needed product Goods Services Seller Buyer Money Credit The buyer offers something in return a) Buying: It is acquisition and procurement of goods for eventual resale or for production of other goods or rendering of services. b) Selling: It is not only just to make sales but also to find buyers, stimulate them, and provide advice and service to buyers. It involves advertisement, personal selling, customer service, publicity, etc. 2) Physical Distribution: Refer s to handling and movement of goods from production area to market center.It consists of a) Storage: It provides proper handling and storage of goods until they are demanded and sold. b) Transportation: It is the shipment and movement of goods from their manufacturing place to the market center /place of sale/. It enables to make goods reachable to the consumers. 3) Facilitating Function /Auxiliary Function: these are functions that facilitate and assist the proper performance of other functions of marketing. It encompasses a) Financing: To carry out business operations smoothly, it requires finance or money. Marketing as a major business activity, leads us to the need for money or finance.Without it, organizations are unable to schedule their operations. The activity of financing involves the proper handling and management of the inflow and outflow of money. Accordingly, finance is defined as the management function, which involves effectively obtaining and using money. Sources of finance include revenue from sale of company products and services, rental of business properties, from sale of stock, or from loan and credit agencies. b) Market Research and information: Managers of businesses do not make decisions on the basis of common sense or intuition. They require information.Therefore, to make marketing decisions and to design effective marketing policies, managers should get information regarding tests, preferences, attitudes and needs of customers; position of competitors, capacity of suppliers and creditors. For the success of business, market research is an important activity that involves gathering, analyzing, and interpretation of data collected regarding the needs of consumers. c) Risk Bearing: Business organizations when they are established, it is with the objective of getting profit, expansion, growth, etc. Nevertheless, they fail to achieve their objectives because of uncertainty of the future.Hence, the chance or the possibility of loss that bus iness face is known as RISK. d) Product standardization and Grading: These are facilitating functions that are used to identify the quantity and quality of production. When goods are standardized and graded neither the buyer nor the seller is required to check each and every part of the product. It saves the time of both buyers & sellers. Standardization enables customers to know that there is always definite or standard quality in a particular package; and grading indicates that a package labeled with grades A, B, or C are always uniform and the same everywhere and ever time.The field of marketing is a crucial one for several reasons: it stimulates demand; a large number of people are employed on marketing positions; it supports entire industries such as advertising and marketing research; all people are consumers in some situations; it is necessary to use scarce resources efficiently; it impacts on people's beliefs and life styles; and it influences the quality of our lives. The s cope of marketing is quite broad and diversified. To perform the marketing functions, marketing Performers are required and they are organizations or individuals that undertake one or more marketing functions.They include manufacturers, service providers, wholesalers, retailers, marketing specialists, and organizational and final consumers. Each performer has a different role. One party usually does not perform all the functions. This is due to costs, assortment requirements, specialized abilities, company size, established methods of distribution, and consumer interests. TASKS OF MARKETING MANAGEMENT Marketing managers in different organizations might face any of the following states of demand. The marketing task is to manage demand effectively. The various states of demand and the corresponding marketing management task according to P.Kotler are the following: 1. Negative demand: This is a state in which all or the major parts of the society, dislikes the product and may even pay a price to avoid it. Examples are vaccination, alcoholic employees, dental work, and seat belts. The corresponding marketing task is to analyze why the market dislikes the product and whether product redesign, lower price, or more positive promotion can change the consumer attitudes. This marketing task or activity is known as CONVERSIONAL marketing which tries to change people’s want rather than serve their wants. . No demand: This is a case where target customers may be uninterested in or indifferent to a particular product. For example, farmers may not know about a new farming method; college students may not be interested in taking foreign language courses. Marketing managers are concerned with finding ways to connect the product’s benefits with the user’s needs and interests. This marketing task is known as STIMULATIONAL marketing; it tries to stimulate a want for an object in people who initially have no knowledge or interest in the product 3.Latent demand : Consumers have a want that is not satisfied by any existing product or service. This state of demand where many customers share a strong need for something that does not exist in the form of actual product is called LATENT demand. Examples include the need for harmless cigarettes, more fuel-efficient cars, etc. In this case, marketing managers respond by trying and developing effective goods and services that will satisfy the demand through analysis and measurement of the potential market.The marketing task is called DEVELOPMENTAL marketing and its task is to measure the size of the potential market and trying to develop a new product or service that would satisfy the demand. 4. Falling demand: Sooner or later, every organization faces falling demand for one or more of its products. For example, churches have seen their membership decline, and private colleges have seen fewer applications. The marketer must find the causes of market decline and re-stimulate demand by finding new m arkets, changing product features, or creating more effective communication and the marketing task is REMARKETING. . Irregular demand: It is a state in which the timing pattern of demand is marked by seasonal and volatile fluctuations causing problems of idle capacity and overworked. For example museums are under-visited during weekdays and overworked during weekends. The corresponding marketing task is SYNCHROMARKETING, i. e. , to find ways to alter the time pattern of demand through flexible pricing, promotion and other incentives so that it will better match the time pattern of supply. 6. Full demand: The organization has just the amount of demand it wants and can handle.It is a state where the current level and timing of demand is equal to the desired level and timing of demand. The marketing task is MAINTENANCE marketing and is designed to maintain the current level of demand against changing consumer preferences. The organization maintains quality, and continually measures sat isfaction to make sure it is doing a good job. 7. Overfull demand: It is a state in which demand is higher than the company can or wants to handle. The marketing task is called DEMARKETING and its task is finding ways to reduce the demand temporarily, or permanently.De-marketing involves such actions as raising prices and reducing promotion and service. It does not aim to destroy demand, but only to reduce it. It calls for using normal marketing tools in reverse. 8. Unwhole-Some demand: Unwholesome products such as cigarettes, alcohol, and hard drugs will attract organized effort to destroy the demand or interest in particular product or service. The corresponding marketing task is known as COUNTERMARKETING it is a difficult task in that the aim is to get people who like something to give it up. Marketing manager cope with these tasks by arrying out marketing research, planning, implementation and control. The demand levels and corresponding marketing tasks are summarized as follows : State of demand| Marketing task| Formal Name| 1. | Negative demand| Disabuse demand| Conversional marketing| 2. | No demand| Create demand| Stimulation Marketing| 3. | Latent demand| Develop demand| Developmental marketing| 4. | Falling demand| Revitalized demand| Remarketing marketing| 5. | Irregular demand| Synchronize demand| Synchro-marketing| 6. | Full demand| Maintain| Maintenance marketing| 7. Overfull demand| Reduce demand| Demarketing marketing| 8. | Unwholesome demand| Destroy demand| Counter marketing| 2. 3. MARKETING MANAGEMENT CONCEPTS We have described marketing management, as the conscious effort to achieve desired exchange outcomes with target markets. Now we ask what philosophy should guide these marketing efforts? What weights should be given to the interests of the organization, the customers and society? Very often these interests conflict. Clearly, marketing activities should be carried out under a clear philosophy of efficient, effective, and responsible mark eting.There are five competing concepts under which organizations conduct their marketing activity. 1. The production concept: This concept holds that consumers will favor those products that are widely available and low in cost. Management of production oriented organization concentrates on achieving high production efficiently and wide distribution coverage. Organizations that appreciate this concept assume that consumers like products that are widely available and accessible at low cost. The production concept is one of the oldest concepts guiding sellers.The assumption that consumers are primarily interested in product availability and low price holds in at least two types of situations. The first is where the demand for a product exceeds supply as in many Third World countries. Here consumers are more interested in obtaining the product than in its fine points. The suppliers will concentrate on finding ways to increase production. The second situation is where the productâ€⠄¢s cost is high and has to be brought down through increased productivity to expand the market.Texas instruments provides a contemporary example of the production concept: Texas Instruments is the leading American exponent of the â€Å"get-out production, cut the price† philosophy. Ford put all of his talent into perfecting the mass production of automobile to be down their instruments all of its efforts in building production volume and improving technology in order to bring down costs. It uses its lower costs to cut process and expand the market size. It strives to achieve the dominant position in its markets.To Texas Instruments, marketing primarily means one thing bringing down the price to buyers; this orientation has also been a key strategy of many Japanese companies. 2. The product concept: Under this concept, marketing managers assume that consumers will prefer those products that offer (provide) the most quality, performance, with good features. Managers in this pr oduct-oriented organizations focus their energy on making quality products and improving them over time. These managers assume that buyers admire well-made products and can select, purchase and appreciate product quality.Products oriented companies often design their product with little or no customer input. These managers are caught up in a love affair with their product and fail to appreciate that the market may be less â€Å"turned on. † They trust that their engineers will know how to design or improve the product. Too often they will not even examine competitors products because â€Å"they were not invented here. † A General Motors executive said years ago† â€Å"How can the public know what kind of car they want until they see what is available? † GM’s designers would develop plant for a new car. Then manufacturing would make it.Then the finance department would price it. Finally, marketing and sales would try to sell it. GM failed to ask cust omers what they wanted and never brought in the marketing people at the beginning to help figure out what kind of car would sell. The product concept leads to â€Å"marketing myopia† a focus on the product greater than on the customer’s need. Railroad management thought that users wanted trains rather than transportation and overlooked the growing challenge of the airlines, buses, trucks, and automobiles. Churches and the post office all assume that they are offering the public the right product and wonder why their sales falter.These organizations too often are looking into a mirror when they should be looking out the window. 3. The Selling concept: Under this philosophy/concept/, marketing managers assume that consumers purchase products if the organization undertakes an aggressive selling and promotion effort. Therefore, firms emphasize and direct their effort on promotion and selling of their products. Most firms practice the selling concept when they introduce new products and when they have over capacity. The selling concept holds that consumers, if left alone, will ordinarily not buy enough of the organization’s products.The organization must therefore undertake an aggressive selling effort. The concept assumes that consumers typically show buying inertia or resistance and have to be coaxed into buying, and that the company has available a whole battery of effective selling and promotion tools to stimulate more buying. The selling concept is practiced most aggressively with â€Å"unsought goods,† those goods that buyers normally do not think of buying such as insurance, encyclopedias, and funeral plots. These industries have perfected various sales techniques to locate prospects and hard sell them on product benefits.Most firms practice the selling concept when they have over capacity. Their aim is to sell what they make rather than make what the market wants. In modern industrial economies, productive capacity has been built up to a point where most markets are buyer markets (i. e. , the buyers are dominant), and sellers have to scramble hard for customers. Prospects are bombarded with television commercials, newspaper ads, direct mail, and sales calls. At every turn, someone is trying to sell something. As a result, the public identifies marketing with hard selling and advertising. 4.The Marketing Concept: The marketing concept is different from the above three concepts. Managers under this concept assumes that the key to achieving organizational goals is based on the determination of the needs and wants of consumers and delivering or providing the desired satisfaction more efficiently, and effectively, than competitors. When we compare the marketing concept with the selling concept, the selling concept focuses on the needs of the seller; the marketing concept focuses on the needs of the buyer. Selling concept focuses on the needs of the seller; marketing on the needs of the buyer.Selling is preoccupi ed with the seller’s need to convert his product into cash. Marketing is preoccupied with the idea of satisfying the customers’ needs of the product and the whole cluster of things associated by creating and delivering the product. The marketing concept rests on four main pillars, namely target market, customer needs, coordinated marketing, and profitability. These are shown in figure below – The selling concept Starting pointFocusMeans Ends FactoryProductsSelling ; Profits throughpromotion sales volume The marketing concept Starting point focus meansEndsTarget market Customer CoordinatedProfits through Needs marketingCustomer Satisfaction Here we examine how each pillar of the marketing concept contributes to more marketing that is effective. i. TARGET MARKET: No company can operate in every market and satisfy every need. Nor can it even do a good job within one broad market. Companies do best when define their target market (s) carefully and prepare a tailored marketing program. An auto manufacture can think of designing passenger cars, station wagons, sports carts, and luxury. But this thinking is less precise than defining a customer target group.One Japanese carmaker is designing a car for the career woman, and it will have many features that male-dominated cars don’t have. Another Japanese carmaker is designing a car for the â€Å" town man,† the young person who needs to get about town and park easily. In each, the company has clarified a target market, and this will greatly influence the car design. Societal Marketing Concept: It holds that the organization should determine the needs, wants, and interests of the target markets and deliver the desired satisfaction more effectively and efficiently than competitors in a way that maintains or improves the customer’s and the ociety’s well-being. The societal marketing concept calls upon marketers to balance three considerations in setting their marketing poli cies. Originally, companies based their marketing decisions largely on short-run company profit. Overtime, companies began to recognize the long-run importance of satisfying consumer wants, and introduced the marketing concept. Now they are beginning to think of society’s interests when making decisions. The societal marketing concept calls for balancing all three considerations-company profits, consumer wants, and society’s interests.

War of the Worlds Radio Broadcast Causes Panic

War of the Worlds Radio Broadcast Causes Panic On Sunday, October 30, 1938, millions of radio listeners were shocked when radio news alerts announced the arrival of Martians. They panicked when they learned of the Martians ferocious and seemingly unstoppable attack on Earth. Many ran out of their homes screaming while others packed up their cars and fled. Though what the radio listeners heard was a portion of Orson Welles adaptation of the well-known book, War of the Worlds by H. G. Wells, many of the listeners believed what they heard on the radio was real. The Idea Before the era of T.V., people sat in front of their radios and listened to music, news reports, plays and various other programs for entertainment. In 1938, the most popular radio program was the ​Chase and Sanborn Hour, which aired on Sunday evenings at 8 p.m. The star of the show was ventriloquist ​Edgar Bergen and his dummy, Charlie McCarthy. Unfortunately for the Mercury group, headed by dramatist Orson Welles, their show, Mercury Theatre on the Air, aired on another station at the very same time as the popular Chase and Sanborn Hour. Welles, of course, tried to think of ways to increase his audience, hoping to take away listeners from the Chase and Sanborn Hour. For the Mercury groups Halloween show that was to air on October 30, 1938, Welles decided to adapt H. G. Wellss well-known novel, War of the Worlds, to radio. Radio adaptations and plays up to this point had often seemed rudimentary and awkward. Instead of lots of pages as in a book or through visual and auditory presentations as in a play, radio programs could only be heard (not seen) and were limited to a short period of time (often an hour, including commercials). Thus, Orson Welles had one of his writers, Howard Koch, rewrite the story of War of the Worlds. With multiple revisions by Welles, the script transformed the novel into a radio play. Besides shortening the story, they also updated it by changing the location and time from Victorian England to present day New England. These changes reinvigorated the story, making it more personal for the listeners. The Broadcast Begins On Sunday, October 30, 1938, at 8 p.m., the broadcast began when an announcer came on the air and said, The Columbia Broadcasting System and its affiliated stations present Orson Welles and the Mercury Theatre on the Air in The War of the Worlds by H. G. Wells. Orson Welles then went on air as himself, setting the scene of the play: We know now that in the early years of the twentieth century this world was being watched closely by intelligences greater than mans and yet as mortal as his own... As Orson Welles finished his introduction, a weather report faded in, stating that it came from the Government Weather Bureau. The official-sounding weather report was quickly followed by the music of Ramon Raquello and his orchestra from the Meridian Room in the Hotel Park Plaza in downtown New York. The broadcast was all done from the studio, but the script led people to believe that there were announcers, orchestras, newscasters and scientists on the air from a variety of locations. Interview With an Astronomer The dance music was soon interrupted by a special bulletin announcing that a professor at the Mount Jennings Observatory in Chicago, Illinois reported seeing explosions on Mars. The dance music resumed until it was interrupted again, this time by a news update in the form of an interview with an astronomer, Professor Richard Pierson at the Princeton Observatory in Princeton, New Jersey. The script specifically attempts to make the interview sound real and occurring right at that moment. Near the beginning of the interview, the newsman, Carl Phillips, tells the listeners that Professor Pierson may be interrupted by telephone or other communications. During this period he is in constant touch with the astronomical centers of the world . . . Professor, may I begin your questions? During the interview, Phillips tells the audience that Professor Pierson had just been handed a note, which was then shared with the audience. The note stated that a huge shock of almost earthquake intensity occurred near Princeton. Professor Pierson believes it might be a meteorite. A Meteorite Hits Grovers Mill Another news bulletin announces, It is reported that at 8:50 p.m. a huge, flaming object, believed to be a meteorite, fell on a farm in the neighborhood of Grovers Mill, New Jersey, twenty-two miles from Trenton. Carl Phillips begins reporting from the scene at Grovers Mill. (No one listening to the program questions the very short time that it took Phillips to reach Grovers Mill from the observatory. The music interludes seem longer than they are and confuse the audience as to how much time has passed.) The meteor turns out to be a 30-yard wide metal cylinder that is making a hissing sound. Then the top began to rotate like a screw. Then Carl Phillips reported what he witnessed: Ladies and gentlemen, this is the most terrifying thing I have ever witnessed. . . . Wait a minute! Someones crawling. Someone or . . . something. I can see peering out of that black hole two luminous disks . . . are they eyes? It might be a face. It might be . . . good heavens, somethings wriggling out of the shadow like a gray snake. Now its another one, and another one, and another one. They look like tentacles to me. There, I can see the things body. Its large as a bear and it glistens like wet leather. But that face, it . . . ladies and gentlemen, its indescribable. I can hardly force myself to keep looking at it, its so awful. The eyes are black and gleam like a serpent. The mouth is kind of V-shaped with saliva dripping from its rimless lips that seem to quiver and pulsate. The Invaders Attack Carl Phillips continued to describe what he saw. Then, the invaders took out a weapon. A humped shape is rising out of the pit. I can make out a small beam of light against a mirror. Whats that? Theres a jet of flame springing from the mirror, and it leaps right at the advancing men. It strikes them head on! Good Lord, theyre turning into flame! Now the whole fields caught fire. The woods . . . the barns . . . the gas tanks of automobiles . . its spreading everywhere. Its coming this way. About twenty yards to my right... Then silence. A few minutes later, an announcer interrupts, Ladies and gentlemen, I have just been handed a message that came in from Grovers Mill by telephone. Just one moment please. At least forty people, including six state troopers, lie dead in a field east of the village of Grovers Mill, their bodies burned and distorted beyond all possible recognition. The audience is stunned by this news. But the situation soon gets worse. They are told that the state militia is mobilizing, with seven thousand men, and surrounding the metal object. They, too, are soon obliterated by the heat ray. The President Speaks The Secretary of the Interior, who sounds like President Franklin Roosevelt (purposely), addresses the nation. Citizens of the nation: I shall not try to conceal the gravity of the situation that confronts the country, nor the concern of your government in protecting the lives and property of its people. . . . we must continue the performance of our duties each and every one of us, so that we may confront this destructive adversary with a nation united, courageous, and consecrated to the preservation of human supremacy on this earth. The radio reports that the U.S. Army is engaged. The announcer declared that New York City is being evacuated. The program continues, but many radio listeners are already panicked. The Panic Though the program began with the announcement that it was a story based on a novel and there were several announcements during the program that reiterated that this was just a story, many listeners didnt tune in long enough to hear them. A lot of the radio listeners had been intently listening to their favorite program the Chase and Sanborn Hour and turned the dial, like they did every Sunday, during the musical section of the Chase and Sanborn Hour around 8:12. Usually, listeners turned back to the Chase and Sanborn Hour when they thought the musical section of the program was over. However, on this particular evening, they were shocked to hear another station carrying news alerts warning of an invasion of Martians attacking Earth. Not hearing the introduction of the play and listening to the authoritative and real sounding commentary and interviews, many believed it to be real. All across the United States, listeners reacted. Thousands of people called radio stations, police and newspapers.  Many in the New England  area loaded up their cars and fled their homes. In other areas, people went to churches to pray. People improvised gas masks. Miscarriages and early births were reported. Deaths, too, were reported but never confirmed. Many people were hysterical. They thought the end was near. People Are Angry That It Was Fake Hours after the program had ended and listeners had realized that the Martian invasion was not real, the public was outraged that Orson Welles had tried to fool them. Many people sued. Others wondered if Welles had caused the panic on purpose. The power of radio had fooled the listeners. They had become accustomed to believing everything they heard on the radio, without questioning it. Now they had learned - the hard way.