The Political Economy of Communication Essay Example | Topics and Well Written Essays - 500 words

The Political Economy of Communication - Essay Example By adopting Mosco’s process of commodification, it is evident that Google’s value addition outcomes from its advertising ventures can be directly linked to its commodification of the users of Google on an extensive level. Due to Google’s online platform popularity and accessibility, a lot of firms use this venue as an advertising forum. The number of Google users are so many such that it makes the company an efficient advertising avenue for companies and in so doing, commodifies its users at a level above that of conventional advertising media. In addition, Google employs a valorization process that enhances its ability to reap more profits and revenue than conventional media platforms. Its commodification of the users is also identified via its ability to calculate the advertising costs accurately and personalizing strategies for advertisements, which are largely due to its unlimited access to consumer behavior data. Also, the company’s vague differentiation between serviced content and advertisements for goods and services on its platform, clearly results in the intense commodification of its users and their online activities. However, the most intense commodification identified with the activities of Google has to be those related with its sale of keywords to advertisement companies. The advertisers then link the advertisements to the output of search data and are valued with regards to their popularity on the Google online platform. This behavior of intense corporate capitalism at the expense of the rights of consumers (privacy) has been termed as commodification of user behavior at its worst, and highlights the importance and relevance of PEC/M in modern times. Besides advertisements, Google maps and its application constitutes part of the company’s main activities and revenue sources. In accordance with Mosco’s definition of spatialization, it is mainly concerned

Taran Swan At Nickelodeon Latin America Essay Example | Topics and Well Written Essays - 1250 words

Taran Swan At Nickelodeon Latin America - Essay Example The essay "Taran Swan At Nickelodeon Latin America" discusses the mass media, and television and its great impact on the development of children. Twelve years ago, Taran Swan explored the possible opportunities for penetration into Latin America media market. She found that the market did not look promising, because â€Å"Latin America was a volatile market, subject to frequent currency fluctuations and devaluations, and the cable industry infrastructure was in its infancy†. She saw no opportunities to develop Nickelodeon in Latin America but for four months experience in Germany where she worked around the clock being involved in all aspects of TV programming decisions. She understood that â€Å"in international markets, even key decisions had to be made with minimal information†. Taran Swan understood that children who watch television are not only entertained but assume, consciously or unconsciously, they are learning more about the world they live in, who they are in that world and how they should behave. She has everything – ideas, enthusiasm, desire, hope to modify and reconstruct the channel, but for money. Taran Swan had found that â€Å"for kids in Latin America there was nothing on TV except for the same old cartoons. Because it was largely a poorer, developing region, people thought they could put anything on the air, and they did. Nickelodeon was good for kids, gender-neutral, pro-social, and gave kids a voice†. Worldwide there are not enough local, relevant programs that affirm the identity of children.